FUELING OUR SUCCESS WITH KNOWLEDGE, SKILL, AND PASSION FOR OUR INDUSTRY

Our senior leadership team brings a remarkably diverse range of knowledge and expertise to our effort to reach new levels of bold vision, game-changing strategy, and operational acumen in the fuel, convenience retail, and food service space. But their shared passion for the industry—and for the value it adds to communities when it performs at its best—brings all of these elements together under a singular commitment to excel, to the mutual benefit of our customers, investors, partners, and associates. 

President & CEO

MARK JORDAN

Mark is the founder of Refuel and Co-Founder of FR Refuel and is the President and CEO. He drives the exceptional performance and growth of Refuel by combining a broad background that encompasses such industry-relevant domains as economics, real estate, and finance with more than two decades of experience in owning, operating, developing, and acquiring convenience stores. He graduated with a BA from The Citadel in 1993.

Chief Development Officer

TRAVIS SMITH

Travis is a Co-Founder of FR Refuel and has an extensive background in mergers and acquisitions and development within the energy and retail industries. Since co-founding FR Refuel, LLC, in 2018, he has been instrumental in shaping the company’s acquisition-based growth strategy.  Travis also previously worked at Susser Holdings Corporation and Sunoco and started his career at the law firm of Locke Lord, LLP.  He attended the University of Texas at Austin graduating with B.A. in Government in 2002 and graduated Magna Cum Laude from South Texas College of Law in 2005.

Chief Financial Officer

JON RIER

Jon joined the Refuel team in 2019 and leads the Finance, Accounting, and IT functions. Having previously spent 14 years with RaceTrac Petroleum in various leadership roles, including Sr. Director of FP&A/Business Analytics, Sr. Director of Fuel Transportation, and Assistant Treasurer, he brings significant financial and C-store industry experience to Refuel’s home office support teams. Jon graduated Magna Cum Laude from the University of Georgia in 2007 with a BBA in Finance.